Get more out of your event booth. We share tips on how to get an edge above your competitors and to get into your customers multiple times, maximizing the effectiveness of your booth at local events.

Though reviews have been around the longest, there are other ways you can generate social proof in addition to reviews and that includes user generated content and influencer marketing. Let’s break these social proof-generating marketing strategies down with a list of how to implement each one in your marketing plan.

When writing blogs, ad copy and social media captions, the first thing you need to forget is yourself. Quite frankly, the majority of your customers don’t care about how you feel about your product or service. If you’re going to cut through the noise, you’ll need to put yourself in your audience’s shoes.

We hear so often from business owners that they’re frustrated that they don’t understand how business comes to them, what marketing works and doesn’t work (before they become our clients of course!) If you are a business owner, and you don’t know what marketing works and what doesn’t work, you can use tracking to get a better understanding of what works and what doesn’t work. It just requires a little bit of strategy!

You're an admin on a social media business page, and it looks so easy! All you have to do is click that "boost" button, go through a few steps and you're on the way to getting more visibility on your post!

It’s easy to get discouraged about your social channels as a business owner. Over the years, business page engagement has dwindled to almost nothing and business owners are left with platforms that still require work, but with little return if not utilized well.

You’ve started your business, built it from the ground up and you’re getting to a place where it is too much to juggle everything on your own. Your marketing may be falling by the wayside while you’re juggling the day-to-day and operational tasks. It might be time for you to consider hiring a marketer to pick up your marketing where you left off and take it to the next level. Here’s a list of items to consider:

There is never a perfect time to take a step back and make the necessary changes to get your business on track and moving toward a targeted goal, but in the long run, it is incredibly valuable to a business’s success.

With the way that organic reach works on social media posts, it can feel pointless to try to keep up with posting on your business pages and creating engagement-driving content. Your posts may be getting less than 30 likes by the same people every time, and you may wonder who is seeing your posts and whether it’s worth your time to keep your social media pages up.

You’ve heard it from marketers and other business professionals that video content is important and should be considered in your marketing strategy. The challenge is determining the messaging, content, where to put the videos and whether they should be promoted as ads. Without this strategy, you may end up spending significant marketing dollars on content that is not properly utilized.

It’s no secret that many businesses are struggling to fill open positions. It can be frustrating and expensive to operate without the right people in place, but a targeted marketing plan can help.