When It Makes Sense to Hire A Marketing Business
You’ve started your business, built it from the ground up and you’re getting to a place where it is too much to juggle everything on your own. Your marketing may be falling by the wayside while you’re juggling the day-to-day and operational tasks. It might be time for you to consider hiring a marketer to pick up your marketing where you left off and take it to the next level. Here’s a list of items to consider:
What part of you business are you trying to grow?
It could be that you are trying to advertise a new product or service or you’re wanting to take your business to the next level and reach a new set of audiences. Approach a potential marketer with goals in mind to guide the conversation.
What resources do you currently have?
Has your brand been established? What this means is having a logo, brand colors and maybe some verbiage such as a tagline or vision. This may already be set, or you may need to start there with marketing assistance. You may already have someone working for you who can help with some of the “tasky” marketing items. Consider what this person able to help with. You may already have some content created such as videos or images. Talk to your marketer about repurposing these items to get started. Contact information of your current customers is an important resource and can be utilized to target more people like your customers.
What is your budget?
Your budget can help determine what you are able to and ready to start with. As you gain more traction and get more sales, you can add on to your marketing plan and continue to scale your business. When Strategie starts with a new business, an all-encompassing marketing plan is first discussed, and then pared down to what is do-able and what fits in the budget. This gives the client an idea of what they can be doing and where they want to go in the future. Marketing is investing your your business. An accountant or financial adviser can be a great resource to help you determine what your marketing budget is.
If you’re struggling to manage your marketing, or you’ve been struggling to do so for awhile, it’s time to reach out to a marketer. This is a good thing! It means your business is growing and you’re ready to take the next step. Don’t be afraid to ask for a consultation from your marketer. Go grab coffee, chat about what’s going on in your business, and be involved in creating your marketing plan. The more you communicate with your marketer, the more successful your marketing will be.
