Your Marketing Efforts Are Trackable

We hear so often from business owners that they’re frustrated that they don’t understand how business comes to them, what marketing works and doesn’t work (before they become our clients of course!) If you are a business owner, and you don’t know what marketing works and what doesn’t work, you can use tracking to get a better understanding of what works and what doesn’t work. It just requires a little bit of strategy!

Here are some examples of where we find information to understand what marketing works vs. what marketing does not work:

• Social media analytics will tell you how your posts are performing, what kind of engagement you’re getting on your page and what posts are performing the best.

• Social media ads are tracked using a pixel and an API that sends information back to your ad account so you can see how many conversions, clicks and users were on your website.

• Google AdWords are also tracked through your website. You can track conversions, page views, repeat page views and so much more.

• We often use QR codes on print materials because a QR code can be tracked for how many times people scanned the code to go to your website or landing page.

• QR codes can be used on commercials, too!

• Google Analytics will tell you how many people visited your website, how many conversions or “contact Us” requests came to your website and where those leads came from.

This is just a small list of ways that we track our marketing efforts - and there are many more ways it can be done in addition to this list.

Where most people get confused by their marketing is understanding the sales funnel and how their customers hear about them. On average, it takes 6-8 touch points before a lead makes a purchase. Because of this, it is often the marketing efforts at the bottom of the funnel that get most of the credit for conversions.

Combining your tracking from all areas helps to paint a more detailed picture of what marketing is working for you and what marketing does not work for you.

If you have questions on how to track and understand your marketing efforts, don’t hesitate to reach out!