Boosting Posts Vs. Social Media Ads

You're an admin on a social media business page, and it looks so easy! All you have to do is click that "boost" button, go through a few steps and you're on the way to getting more visibility on your post!

Though boosting social media posts does have its time and place, it's an option that should not be over-used. Here's what you should know about boosting a post:

Boosting a post is helpful when you are getting really great engagement on a post, and you want it to be promoted to people outside of your followers. You can also boost events to ensure that those who follow you see that you've posted the event since posts on business pages do not get in front of all of its followers.

Some caveats to boosting a post include lack of targeting ability, lack of creative customization, less reporting metrics and these still show up as an ad to your audiences.

An alternative option to boosting a post is running a social media ad. This is much more complicated, but allows for very targeted audiences, customized creative, A/B testing, campaign optimization and so much more.

Most people would opt to have an experienced marketer run their social media ads, and in the end, it's worth it! Facebook ads can be used to:

-Generate leads
-Drive traffic to website
-Convert website visitors
-Collect email addresses
-Get online orders
-Have your videos seen by more individuals

We hope this post helps you get the most out of your social media pages by keeping you informed.