Marketing to Recruit Talent

It’s no secret that many businesses are struggling to fill open positions. It can be frustrating and expensive to operate without the right people in place, but a targeted marketing plan can help.

Many job candidates want to know that they are working for a company that shares their values. Company culture has become somewhat of a buzz word, but it is still important and something to consider while interviewing candidates.

Strategie can help you create and implement a marketing strategy that exemplifies the benefits of working with your company in conjunction with advertising job openings.

Once you successfully cultivate a list of job candidates, here are the top 13 things job candidates are looking for:

  1. An intuitive and efficient hiring process

  2. Clear expectation of the role

  3. Opportunity (versatility in position)

  4. Person growth and growth within the company

  5. Stability

  6. To be valued, make a difference and have importance in their role

  7. Good communication with management and colleagues

  8. Clear presentation of salary and benefits offered

  9. Fair and realistic salary aligned with work expectations

  10. Company’s dedication to work/life balance

  11. Track record and reputation of your company

  12. Bright future prospects for your company

  13. Enjoyable and collaborative culture

As you read that list, are there things that your company does well? Could any of these points be your company’s selling points? Make a list, and we can help you create a strategy to help you find the best candidates.

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