How To Add Video to Your Marketing Strategy

You’ve heard it from marketers and other business professionals that video content is important and should be considered in your marketing strategy. The challenge is determining the messaging, content, where to put the videos and whether they should be promoted as ads. Without this strategy, you may end up spending significant marketing dollars on content that is not properly utilized. 

Creating a video marketing campaign starts with a goal.  What are you trying to accomplish? You may want to educate prospective clients on your services or you want prospective employees to know why your company is a great place to work. If you need help determining your goal, ask yourself what your biggest pain point is in your business. Do you need more employees, more sales or for more people to know about what you do? 

Next step is messaging. This part requires thought and an experienced marketer can help you determine the right messaging for your audience. People are exposed to an extreme number of advertisements; this means that not only is messaging important, but the delivery is too! 

Once you’ve planned out your goal and messaging, determining what platform will help you reach the right audiences is next. There are multiple social media platforms to choose from. A marketer can help you determine which platform(s) will help you best reach your audiences in an efficient way. Choosing the wrong social media platforms may result in poorly-performing posts and ads.

Your marketing team will help you pull the goal, messaging, delivery and your platform strategy together when creating and shooting the video content. At this point, all you have to do is make sure they have the resources and ability to capture the video.  Once it is optimized for the determined platforms, the next step is executing the rest of the strategy by posting it on appropriate social media platforms and creating ads that will help those videos reach your optimal audiences. 

Though the process may seem complicated, the right marketing team will make the process effortless.