Why Your Business’ Social Media Pages Matter

With the way that organic reach works on social media posts, it can feel pointless to try to keep up with posting on your business pages and creating engagement-driving content. Your posts may be getting less than 30 likes by the same people every time, and you may wonder who is seeing your posts and whether it’s worth your time to keep your social media pages up.

Social media, similar to any other form of marketing, is hard work, but it can be worth it. Here’s why:

When prospective clients or customers are considering your brand, they’ll research your social media pages similarly to the way they will view your website. They want to know more about your brand, your product or services and that will help them determine if you’re a good fit for their need. If you haven’t posted on your social media pages in months, the content showing at the top of your feed may be dated or no longer relevant. When you have fresh posts at the top of your feed, it builds trust in your brand. The prospective client or customer sees that you’re actively communicating with your current customers.

If you’re trying to recruit great talent to your company, those prospective employees will do the same as your prospective customers/clients. They will research your social media to learn more about your brand. They’ll look for posts that give clues about your company culture or what it is like to work for you. They want to know if your brand fits what they’re looking for. Periodically sharing posts that talk about your company culture, lift up your employees or show a little bit about what it’s like to work for you can be beneficial to both prospective clients/customers and prospective employees.

With that said, it’s important to be selective on which social media channels you choose to be active on. In addition, your customers will most likely spend more time on certain social platforms than others. An experienced marketer can help you determine which channels you should use and a content plan that will drive engagement with messaging that resonated with your audience.

Social media matters. Doing social media with a purpose matters more.