Organic Social Media Still Matters (and Always Will)

From time to time, people ask us “Is organic social media even worth it anymore?”

Our answer? Yes. A thousand times yes.

Paid ads have their place in helping to boost visibility, capture leads, and drive short-term results. Here’s a good way to look at it: paid is a faucet and organic is the well. Paid gets you attention. Organic earns you trust, loyalty, and long-term brand love. 

The audience you build through consistent, authentic organic content is the audience that sticks. These are the people who will ride for your brand. They engage. They want to stay up-to-date on what’s happening with your business. This is the pool you can begin to draw from when you’re rolling out a new product or service. 

When your feed is generic, only promotional, or completely dead, you’re not just blending in or not showing up at all. You’re sending a message to your audience that you’re not actually part of the conversation. And if your brand doesn’t live where your buyers live (hint: on social), then to them, you’re just a name with a logo. If you’re not posting at all, new customers might even question whether or not you’re still in business.

Organic is the cost of entry.

Robyn from Alo said it best: "Organic is the audience that you want... the community that’s going to create brand affinity and brand love.” She helped grow $17M/month in organic revenue without a single viral video. That kind of growth came from showing up consistently with content that felt relevant, human, and true to the brand.

So what does that look like in practice?

→ Building content that’s actually helpful, entertaining, or meaningful
→ Showing up regularly so your audience knows you’re invested
→ Using social to have conversations—not just push promotions
→ Creating a brand presence that feels like something, not just sells something

We make it easier for you to stay consistent

We get it. Planning, shooting, and posting content takes time. That’s why we offer monthly content days to help our clients capture everything they need in one go. We plan the shoot, gather the content, and turn it into authentic, engaging posts that feel true to your brand.

You get a consistent, scroll-stopping social presence without having to think about it every day.

So before you pour your entire budget into paid ads, ask yourself:
What percentage of your effort is going toward building a real audience… and how much of it is just renting one?

Even a small shift toward consistent, community-first content can change the future of your brand.