Your Summer Sale Needs a Strategy

Summer sales are like sunscreen. Most businesses remember last minute, apply it unevenly, and wonder why it didn’t work. Let’s fix that. With the right prep, your promo can drive more sales and build trust.

For online sales, make it site-wide

We’ve all been there. You click on an ad promising 30% off, spend 10 minutes building your cart, only to find that the thing you actually wanted is not part of the sale. You leave slightly annoyed without making a purchase.

A smaller, site-wide discount can be more effective than a larger one with asterisks and exclusions. Test it. See what works for you, but don’t underestimate the power of simplicity. No one actually wants to read the fine print of a sale. 

If you are limiting the promo, make that crystal clear in your ads and messaging. Transparency builds trust with your customers.

Update Everything To Consistently Communicate the Sale

This one’s a biggie. Your homepage, your popups, your email flows, your banner messaging—every single piece of your customer experience should reflect the current promotion.

You don’t want a customer to click on a “30% Off” ad only to be met with an evergreen 10% off pop-up. Not only does it confuse people, but it creates friction in a moment that should feel seamless.

Match your messaging. Match your visuals. Make it easy for people to convert.

Launch on Friday (Not Saturday. Not Sunday.)

People get paid on Fridays. That’s also when the weekend starts and everyone’s in a good mood. Give your sale the full three days of attention it deserves from Friday to Sunday. And if it’s going well, go ahead and extend it to Monday. Just make sure to send an update to let people know the window is still open.

Don’t leave momentum on the table.

Run Your Ads Before Your Sale Starts

Ad platforms reward momentum. If you’re launching a campaign Friday morning, but your ads are just entering the learning phase? You’re already behind.

Here’s what to do:

-Deploy your ads Thursday
-Turn on the sale on the site Friday
-Let your emails, SMS, and organic posts roll out once everything’s live

This gives your ads time to optimize so that by the time you’re officially open for business, they’re already doing the heavy lifting.

If It's Working, Let It Ride

Don’t be afraid to extend the sale. If traffic is high, conversions are strong, and customers are still showing up? Keep the door open. A simple Monday morning email—"Still thinking about it?"—can bring in a surprising second wave of conversions.

Final Thought:
There’s no single way to run a sale, but the best ones start with a plan. If you want your summer sale to drive revenue, not just fill inboxes and burn ad dollars, map it out now, build the assets, and launch with intention.

Need help? That’s what we’re here for.