Magnetic is a force in the LinkedIn marketing space, helping business leaders stand out, connect with the right customers, and convert leads through strategy-backed systems. Their approach is bold, efficient, and data-driven. When Magnetic came to Strategie, they had the expertise and results to prove their value, but their brand didn’t match the momentum they were building. We partnered with them to clarify their message, give their visuals more impact, and establish a brand presence as magnetic as their work.
Magnetic was looking for an edgy brand and wanted to clearly describe their services. They needed more than a logo refresh; they needed a brand and website that could articulate their value, differentiate them in a noisy market, and connect with clients who were craving strategic support on LinkedIn. With limited time and internal resources, Magnetic was looking for a partner who could take the vision and run with it.
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We leaned into Magnetic’s name, values, and bold approach to create a brand that attracts at every touchpoint. The rebrand centered around a vibrant, high-energy color palette and a modern magnet icon that nods to the science of attraction and precision targeting. Rounded edges and a high-impact color palette strike the right balance between innovation and approachability, while messaging across the new website clearly articulates what Magnetic does, who they serve, and why it works. Every word and visual was crafted with intention to reinforce their mission: to bring order to chaos and help their clients convert on LinkedIn with ease.
