Amidst the turbulence of the COVID-19 pandemic, Chess4Life found itself at a crossroads, compelled to swiftly adapt its operations to an online format to ensure continuity. Tasked with navigating this seismic shift in their business model, Chess4Life turned to Strategie for expert guidance in devising a comprehensive marketing strategy to drive online sign-ups and revitalize their presence post-pandemic.
The onset of the pandemic precipitated a profound transformation for Chess4Life, necessitating a rapid transition from in-person to online instruction. This sudden upheaval posed formidable challenges, requiring not only a reimagining of their business model but also a concerted effort to bolster online engagement and revenue generation amidst heightened competition in the digital realm.
Strategie adopted a multifaceted approach to address Chess4Life's needs, combining targeted digital advertising campaigns with strategic consultancy to fortify their online presence and community outreach efforts. Recognizing the pivotal role of social media and Google AdWords in driving conversions, Strategie devised tailored campaigns aimed at maximizing online sign-ups and revenue generation. Additionally, they served as trusted advisors, offering insights and guidance to optimize Chess4Life's marketing strategies for sustained growth.
Strategie orchestrated a multifaceted social media marketing campaign, strategically deploying both paid advertisements and organic content to maximize reach and impact. By featuring compelling visuals, including images and renderings of the new space, they effectively conveyed the allure of Startup Sioux Falls' amenities and offerings. Additionally, highlighting exclusive membership benefits and the allure of a discounted rate further incentivized audience engagement.
"Tanna is great to work with. She is responsive, a good communicator, and we are definitely seeing results from her work on Social Media for us."
