Canfield Interiors is known for delivering thoughtful interior environments to businesses, but their brand and website hadn’t kept pace with the evolution of their own business. As their offerings expanded and their audience grew, it was time for a refresh. Canfield came to Strategie to modernize their brand and build a website that would better reflect who they are today and where they’re headed.
After several years with the same brand look and feel, Canfield’s marketing materials needed new energy and dimension. Their brand was lacking some color depth, limiting its visual flexibility across different marketing channels.
Meanwhile, their website no longer reflected the full scope of their services or their growing client base. Canfield serves a broader range of industries than they once did, and they needed a digital presence that clearly communicated that evolution, while supporting their sales team and helping with lead generation.
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We led Canfield through our proprietary branding process to reimagine their color palette and broaden their typography system, giving the brand more versatility and impact across both digital and print assets.
When it came to the website, function was as important as design. We focused on clarity, simplicity, and intuitive navigation, helping users quickly find the information they needed and making it easy to reach out to Canfield’s team. We also aligned the site with Canfield’s updated sales process, ensuring that lead flow would directly support their business development efforts.
Our step-by-step process brought Canfield’s internal team, including members of their sales team, into the project early and often. Together, we worked through wireframes, content planning, and final design decisions to ensure every key element was thoughtfully included.
From visual consistency to lead capture functionality, every detail was considered. The result is a refreshed, modern brand and a site designed to perform.
